My Account
Follow us on:
Powered By
Find & Invest in bonds issued by top corporates, PSU Banks, NBFCs, and much more. Invest as low as 10,000 and earn better returns than FD
Invest Now
Powered By
Unlock Your Trading Potential: Trade like Experts with SEBI registered creators, Learn from Courses & Webinars by India’s Finest Finance Experts.
Invest Now
AMBAREESH BALIGA
Fundamental, Stock Ideas, Multibaggers & Insights
Subscribe
CK NARAYAN
Stock & Index F&O Trading Calls & Market Analysis
Subscribe
SUDARSHAN SUKHANI
Technical Call, Trading Calls & Insights
Subscribe
T GNANASEKAR
Commodity Trading Calls & Market Analysis
Subscribe
MECKLAI FINANCIALS
Currency Derivatives Trading Calls & Insights
Subscribe
SHUBHAM AGARWAL
Options Trading Advice and Market Analysis
Subscribe
MARKET SMITH INDIA
Model portfolios, Investment Ideas, Guru Screens and Much More
Subscribe
TraderSmith
Proprietary system driven Rule Based Trading calls
Subscribe
Curated markets data, exclusive trading recommendations, Independent equity analysis & actionable investment ideas
Subscribe
Curated markets data, exclusive trading recommendations, Independent equity analysis & actionable investment ideas
Explore
STOCK REPORTS BY THOMSON REUTERS
Details stock report and investment recommendation
Subscribe
POWER YOUR TRADE
Technical and Commodity Calls
Subscribe
INVESTMENT WATCH
Set price, volume and news alerts
Subscribe
STOCKAXIS EMERGING MARKET LEADERS
15-20 High Growth Stocks primed for price jumps
Subscribe
Disney’s video streaming service Disney+ Hotstar set a global streaming viewership record on October 22, by drawing a peak concurrency of around 43 million viewers during the India vs New Zealand cricket match in the ongoing ICC Men’s Cricket World Cup 2023.
With this, the streaming platform has surpassed the previous record of 35 million concurrent viewers, that was set during the India versus Pakistan match just over a week ago on October 14.
This back-to-back record-breaking streak comes on the back of Disney+ Hotstar offering free streaming of the ongoing ICC Men’s Cricket World Cup to mobile users in India. This was after rival service JioCinema streamed the IPL tournament for free to consumers earlier this year.
Disney+ Hotstar had also streamed the recently concluded Asia Cup tournament for free on mobile devices, which had resulted in hitting a milestone of 28 million concurrent viewers during the India vs Pakistan cricket match, which was the highest digital viewership for any cricket match involving India at the time.
“Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall ecosystem,” Sajith Sivanandan, head of Disney+ Hotstar said at the time.
This development is likely to offer some relief to Disney+ Hotstar, which is currently the leading streaming service in the country, but has faced a series of setbacks in the past year or two due to heightened competition in India’s video streaming industry.
Disney+ Hotstar, has lost nearly 21 million subscribers in the past three quarters. Its paid member base plummeted to 40.4 million subscribers for the quarter ending July 1, 2023, from a peak of 61.3 million subscribers in the quarter ending October 2022.
The decline in the subscriber base came at a time when the streaming service no longer has access to key content offerings that were instrumental in driving its initial growth in India: IPL streaming rights and premium HBO content, which Viacom18’s JioCinema now holds the rights to.
During the company’s earnings conference call in August 2023, Disney’s interim CFO Kevin Lansberry attributed the subscriber decline to a product adjustment from one that was centred around the IPL to a more balanced one with other sports and entertainment offerings.
These developments also came as Disney is reportedly exploring a sale or a joint venture for its Star India (now Disney Star) business, which the company inherited as part of its $71.3 billion acquisition of 21st Century Fox in 2019.
Last year, Disney Star retained the digital and television rights for all ICC events until the end of 2027 for a reported $3 billion and sublicensed the television rights to Zee Entertainment Enterprises.
Disclaimer: Moneycontrol is a part of the Network18 group. Network18 is controlled by Independent Media Trust, of which Reliance Industries is the sole beneficiary.
Discover the latest business news, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Copyright © e-Eighteen.com Ltd. All rights reserved. Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without express writtern permission of moneycontrol.com is prohibited.
You are already a Moneycontrol Pro user.
Access your Detailed Credit Report – absolutely free