Adani Sportsline names Sanjay Adesara as CBO – Exchange4Media


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Adesara comes from Adani Wilmar

Adani Sportsline has appointed Sanjay Adesara has been announced as the new Chief Business Officer (CBO).
“A veteran in the brand-building space with over a decade and a half of experience with Adani Wilmar, Sanjay will now add his expertise to the growth story of Adani groups sports business,” the company said in a release.
Prior to this, Sanjay has been one of the driving forces as the founding Chief Executive for Adani’s various sports activities, leading leagues including the Pro Kabaddi League among others. He has also been one of the pillars for Adani Wilmar Limited, which he joined in 2008, and since has demonstrated an ability to ensure significant progress. 
Sanjay’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management. He has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives. 
 “At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey. We know sport has the power to bring people together, and we would like nothing more than a united nation cheering on for their sporting stars. I look forward to be part of some exceptional impact-oriented work ahead of us at Adani Sportsline,” said Sanjay Adesara on his new role. 
 
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I am thrilled to share I have joined @tech_mahindra as CMO! Look forward to contributing to the next phase of growth of this iconic brand. Thank you @mohitjoshi74, Vivek Agarwal, and @Harsh_Soin for entrusting me with this extraordinary opportunity. #TogetherweRise #CMO #Risepic.twitter.com/dp8LzFEUP5

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She has more than 15 years of experience working for top media houses, such as Hindustan Times Media, BCCL (Times of India), Creative Nest Media, among others. She also writes regularly for various national and international magazines and media houses.

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Founded by Indian-origin engineers in America, the social media app has some exciting features planned for its Indian users. Wildr has a unique revenue-sharing system in the works. “We will be the only social media platform that will share the ad revenue with not just content creators but also content consumers,” informs Medha.

Wildr is a fabulous social media app that creates a safe space for people to network, share, talk and connect with friends and family. It claims to be the only social media app where users will be able to earn for creating and consuming content. Each user is given a ring around their display picture depending on their behaviour, for instance, those who interact mindfully get a green ring, the others get a yellow and anyone who has indulged in troll-like behaviour gets a red ring barring them from commenting. No trolls or trolling is allowed on the platform, and the team takes it seriously.

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The team behind Wildr includes CEO and co-founder Vidit Drolia, who has worked at some of the best companies around the world including Robinhood, Google and Microsoft; COO and co-founder Melissa Ravi, who has worked at PayPal amongst others as the marketing leader; and Chief Growth Officer & Co-founder Kunal Lunawat who was a co-founder of VC Fund and investor at Blackstone.

“The world is on Wildr, where are you? Join the world’s first truly positive, non-toxic social network for real people with real stories. Connect meaningfully without the hate. See you at Wildr!,” says Medha.
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